A new network will soon be appearing: CW. This is a merger of the WB and UPN to create the fifth network. Each company will own 50% (The "C" stands for CBS, the "W" is for Warner).
Time Warner nor CBS were having an easy time making their respective ventures profitable. Executives are hoping to combine the WB's $675 million ad revenue with UPN's $375 million for a total in the neighborhood of $700 million. The network for go for the 18-34 audience and will skew female. Ad pricing willmost likely be higher than the individual networks because the programs shown will be the best of the best.
Remember way back when that Fox was the new guy who didn't stand a chance? Times have changed! Considering how shitty the programs were on the WB and UPN (except Gilmore Girls, of course), it's not surprising that they're trying something new. If CW can get some good shows and create a worthwhile brand, this new venture might have a better chance than either UPN or WB (the whole being greater than the sum of the parts).
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