Thursday, October 29, 2009

Packaging No One Else Cares About

Back To Nature's new look (old pack on the left, new on the right). Finally looks like a small company of granola eating, teva wearing hippies. I'd buy it! Guranateed the new, lo-fi look costs more than the old, fancy packaging.

The Retro Raisin Bran Packaging. No appetite appeal. Looks like it would taste like cardboard. But for some reason it's intriguing and I want it. Maybe it's because morning time is better when it feels like 1956!

Wednesday, October 28, 2009

The Trouble With Assumptions

Two beggars are sitting side by side on a street in Rome. One has a cross in front of him. The other one the Star of David.

Many people go by and look at both beggars, but only put money into the hat of the beggar sitting behind the cross. A priest comes by, stops and watches throngs of people giving money to the beggar behind the cross, but none give to the beggar behind the Star of David.

Finally, the priest goes over to the beggar behind the Star of David and says: "My poor fellow, don't you understand? This is a Catholic country. People aren't going to give you money if you sit there with a 'Star of David' in front of you, especially when you're sitting beside a beggar who has a cross. In fact, they would probably give to him just out of spite."

The beggar behind the 'Star of David' listened to the priest, turned to the other beggar with the cross and said: "Sol, look who's trying to teach the Goldstein brothers about marketing."

Friday, October 23, 2009

Wednesday, October 07, 2009

Thoughts on a Wednesday

Lilah loves to open the refrigerator and get out what she wants, all by herself. She’ll run into the living room with a slice of cheese, the chocolate milk, pasta. One time she even brought us the Brita when she was thirsty.

The problem is that she leaves the refrigerator door open. I told her that she’s letting all the cold out and the penguins are going to come. What did she say next?
1. I see penguins!!
2. Oh, Daddy! That’s so silly.
3. Why? Why the penguins coming to my house?
4. I want chocolate milk.

When I come home from work, I have to pick Jack right up or he screams. When I do pick him up, he gets the biggest smile on his face, gets so excited and flaps his arms like a bird. So fucking cute.

We went to a wedding outside Raleigh/Durham. Turns out the Raleigh and Durham are twin cities. The wedding took place right in between them. That’s right, we spent the weekend in the taint of North Carolina.

The drive was good. Lilah got sick the morning on the way their but was such a good sport about it. We like long drives, but hour 8-10 is rough. I went straight to work and have been exhausted ever since.

I had to do a presentation on Goebbels and the Nazi propaganda machine. I should have prepared more, but I faked it pretty well. I just spewed all the useless knowledge that Brian had told me over the years and gave a quick history lesson. Finally, Brian’s blabbering came in handy.

Another Video of my Work Life

Brian Loves Smoking

Thursday, October 01, 2009

Dust Storm in Sydney

Around September 24th, 2009, there was a great dust storm in Sydney, Australia. The dust rolled in from the country side and blanketed the city for about 8 hours.

The dust was spectacular but cause a lot of damage. The most harmful aspect was the unkown amount of topsoil from farms across a huge swath of Australia. The dust so thoroughly blanketed everything in its path — clothes, cars, train seats — that the government promised to lift water restrictions, imposed because of a drought, so residents could clean their homes and vehicles.

Here are some pictures from my company’s Sydney office. Gives a first hand account and some amazing images of the Sydney Opera house.