Thursday, October 29, 2009

Packaging No One Else Cares About

Back To Nature's new look (old pack on the left, new on the right). Finally looks like a small company of granola eating, teva wearing hippies. I'd buy it! Guranateed the new, lo-fi look costs more than the old, fancy packaging.

The Retro Raisin Bran Packaging. No appetite appeal. Looks like it would taste like cardboard. But for some reason it's intriguing and I want it. Maybe it's because morning time is better when it feels like 1956!

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