Oh Geez, Not Again

I know what you want. Blogs about packaging!!!


I'm really into ginger ale. Harley got it free with Chinese food one night. I had the stroke of genius to mix it with Southern Comfort (my favorite booze) and haven't looked back since. Like I said, it tastes like an adult Shirley Temple.

Here's what the category looks like. Surprisingly, I think they all do a good job of making their product look unique. Canada Dry has just made a big push with new packaging; you might have seen the ads. A little busy, think I like the old one a little better. Seagram's looks old. Schweppes is my favorite, like the cleanliness and strong hit of color balanced by the bubbles.


Here's the new Breyers, next to the old. Harley doesn't like it, but I do. It looks fresh and updated. More feminine, but I'm ok with that. This was done at Sterling while I worked there and tested really well. Still, I'm a big nostalgic for the old one.


Here's what Chef Boyardee looks like in BJ's. Brand managers and design firms spend a lot of time trying to make these displays look great in the crappy club store environment. See how the images blend from one pack to the next? That's a wet dream in my world.