NBCU Expects to Lose $250M on Olympics
NBCU is expecting to lose at least $250 million on its coverage of the Vancouver Games due to slow ad sales and other factors.
NBCU paid big for rights fees for the Winter Olympics, in part because of the locale of the Games, which meant more than half of the U.S. will be able to watch the events live.
The company bid $2 billion in 2003 for the TV rights for the Vancouver Games and the 2012 Summer Olympics in London, $900 million more than the next closest bidder. NBC will pay $820 million for the TV rights to this winter’s Games, and is only expecting to bring in about $670 million in ad revenue.
The estimates for ad revenue from the Games were faulty, the company admitted, because executives expected advertising growth to continue. What they got was a recession that depressed ad sales and prices.
While some sponsors have paid between $500,000 and $600,000 for prime time ads, ad sales were slower than expected, especially early on.
I stopped watching religiously once Ice Dancing started. Just can't take anymore.
On a separate note, thank God this is the last season of Lost. I'm sick of the confusion! Final season or not, I am done with that f*cking island.