Monday, March 08, 2010

A Big Ad

Commercials are better when they are blatant.

In my readings, I've found that consumers see a big difference between brands and advertising. Since Vince Packard published The Hidden Persuaders in 1957, most Americans are comfortable with the idea that advertising manipulates them. There is a trade off, with ads funding much of the entertainment that people rely on while imposing an element of forced consumer into our everyday lives. With packaging, consumers expect a higher level of accuracy about product quality and content (CSPI Study, 2009). Because of the inherent trust that consumers put into their brands, they see packaging as a much more authoritative source of information.

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