AdAge.com, March 21st...According to a survey of marketing executives from 18 underperforming companies (7% less growth than average) were twice as likely to have been recruited out of MBA. programs than executives from out-performing companies (6.2% faster growth). 90% of executives from underperforming companies had MBA s vs. only 55% at outperforming companies.
This headline is misleading. Twice as many underperforming companies participated in the survey than out-performing ones. According to some, underperforming executives, particularly ones with MBA s, spend more time filling out surveys for this kind of study and are therefore more heavily represented, skewing the results.
Still, this survey makes it clear that it doesn't take an MBA to be sucessful. Apart from the positives of higher education, an MBA may negatively narrow one's career focus or cause professional complacency, while other non-MBA's stay hungry and aggressive in the workforce.
My favorite line in the article: "Not all master’s degrees appear worthless in the study. Just M.B.A.s."
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2 comments:
THE marketing liability is nice and i agree with the post. Thanks for sharing.
THE marketing liability is nice and i agree with the post. Thanks for sharing.
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