Thursday, March 16, 2006

Some KickAss Viral Marketing

Can you find the references to all 75 band names?

Click here for an interactive version. I also have the answers, if you're a cheater...

By the way, this is a clear example of Virual Marketing, a piece of branded entertainment that consumers enjoy and then forward on to their friends, and then their friends, and so on. It's an idea linked to an advertisement that makes you want to share it with others. This concept builds on the evolutionary concept of Memetics, which looks at how ideas replicate themselves through different individuals. But that's a different blog...

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