As we get further into an on-demand culture, the rituals behind our primary mediums are less prominent. You no longer need to be at a certain place or time to see something. You don't have to have the family gather around the TV or radio to witness a one-time-only event or enjoy a program.
As we get further into this connected-yet-disconnected culture, live events will take on more importance. Theater, concerts, and other group events will give us the communal activities that traditional media have outgrown.
Humans are social creatures, with a visceral need to gather and experience group moments.For example, over 1,000 people gather in San Francisco to have a pillow fight after learning about the event on MySpace.com. While new media might find ways to make it easier for us not to leave the comfort of our own homes, it might also give us new reasons to do just that.
- influenced by an interview with Brian Collins, Executive Creative Director at Ogilvy & Mather Worldwide, The Brand Integration Group.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment