What You Don't Know Might Hurt You...in 3-5 Years

AdAge recently held a discussion with a panel of influential marketers discussing how new media will play an increasingly important role in future advertising methods.

While TV still plays a heavy role in ads for now (an average 400,000 internet video streams vs. 28 million people watching 'Desperate Housewives'), marketers have to understand the possibilities of these new platforms, or sooner-or-later they’ll fall behind other companies with more pioneering on-line digital efforts.

Basically, the market currently doesn’t have the tools to account for how new media advertisements reach consumers. Everyone seemed to pan Nielson Media Research for not being on top of these new platforms, and that new firms that can better track data and develop accurate statistics will be more influential in the coming years.