Thursday, February 15, 2007

Ben & Jerry meet Stepher Colbert

Ben & Jerry's has just released a new flavor in partnership with Stephen Colbert. The press release is a riot. I love how he brings his fake-ideology to any topic. Some hightlights are:

Billed as "the sweet taste of liberty in your mouth," Americone Dream is vanilla ice cream packed with fudge-covered pieces of waffle cone and a caramel—or is that a conservative?—swirl.

"I'm not afraid to say it. Dessert has a well-known liberal agenda," Colbert said in a statement. "What I hope to do with this ice cream is bring some balance back to the freezer case."

I know the B&J brand very well, and I actually think he celebrity flavors are a bad idea. Ben & Jerry were never about following trends or keeping up with pop-culture; they were 2 unknowns from a small town in Vermont that made amazing ice cream. I'd rather see them come up with new flavors that celebrate themselves and their own culute. I'm sure the guys in accounting think about ice cream a lot more than Cobert ever does.

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