It looks shockingly and illegally close to the European Yoplait logo.
Keep an eye out for the ensuing lawsuit that is sure to come.
Does anyone really think that a new logo is going to make Kraft more relevant and increase sales? Kraft is a house of brands, an umbrella for products with powerful identities of their own. Maybe replacing the umbrella will help protect them, but I would think they'd be better off leveraging the brands that consumers already know.
2 comments:
they are doomed for sure if they are serious.
cheers
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Thanks for postingg this
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