Kraft Foods just announced their brand new corporate logo.
It looks shockingly and illegally close to the European Yoplait logo.
Keep an eye out for the ensuing lawsuit that is sure to come.
Does anyone really think that a new logo is going to make Kraft more relevant and increase sales? Kraft is a house of brands, an umbrella for products with powerful identities of their own. Maybe replacing the umbrella will help protect them, but I would think they'd be better off leveraging the brands that consumers already know.