The History of Pepsi

Dude, what the hell did Pepsi do to themselves?!? The new packaging is as good an idea as Pepsi Clear was.


This is a cool history of the brand from 1898 to now, highlighting the company's 110 year history including the debut of the new logo and packaging across all product lines.

When the logo was unveiled last week, it received somewhat of a lukewarm reception. Some people like it, seeing the new design as sleek, simple and refined. They say it's a welcome change from the rather boxy typeface used since 1962. I miss what I know.