Here is the new Triscuit packaging (old on the left, new on the right). I don't like it. I think the type looks unfinished, and the layout lacks personality. The food shot (what we call appetite appeal) is amazing, though. Harley loves the new pack. And since the target is women, which Harley is, that's all that matters.
Typically, Kraft (who owns Nabisco) has very bright, bold packaging. It feels very bubbly, for lack of a better word (bubble letters). This design is a much different look for them. More natural and wholesome looking. Almost European. It might be part of a larger trend towards Kraft being all about 'natural.' Check out the new Kraft salad dressing packaging, which is all about purity.
Kraft is not doing well. Its parent company Altria (aka Philip Morris, a corporation which I helped name and design), are looking to sell Kraft because it's bringing the rest of the stok down. No matter how expensive cigarettes are, people will pay. Hopefully for them, this will work. If not, some people I used to work with may be out of jobs.