I raided Grandma Ruth's liquor cabinet this weekend and came across these packaging gems. I love alcohol packaging. It's cool, fun, and tells a whole story through pictures and typography.
The Tanqueray is very close to where it is today (see below). The font and bottle are the same, so it the red stamp. They added the silver "London Dry Gin" strip, which adds some class. Beefeater had more serious changes. Now it has a clear label and the city scape on the back. It's a lot nicer.
I also snagged an unopened bottle of Chivas Regal and some bitters. Does booze go bad? Cause this shit hasn't been touched in 15 years or more.