Thursday, December 18, 2008

The New Tropicana

This was redesigned after just a few years on shelf. My company's design is the old one on the right.


We all hate the the new one, and so does the blogosphere. It's too much text, no appetite appeal, and walks away form the strong equity they had in the orange.

4 comments:

mkpt said...

I just saw that in the grocery store today. I thought the new packaging made it look like a generic brand.

Boywonderesq said...

The old packaging is way better. I don't get why they lost the orange.

your sil said...

I was just about to email you! We just got the new one from FreshDirect and I thought they had made a mistake and sent me some no-name OJ. I hate it!

corey said...

I spent FIVE MINUTES standing in front of the dairy case searching for frickin oxidant advantage last week and came home empty handed. Find out today, it was there all the time. Way to go, Tropicana marketing people!