They changed our preferred soymilk brand from this:
to this:
I wasn't sure this was the same brand at first. The change from tan to blue is a big deal, I think a little too drastic. But I love that the panda is more prominent, now a more prominent key visual for the brand. The design looks really good, especially the move from the quarts in paper cartons to the tetrapak (that's what they are called).
Monday, December 22, 2008
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1 comment:
anyone know what agency designed the new packaging?
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