
to this:

I wasn't sure this was the same brand at first. The change from tan to blue is a big deal, I think a little too drastic. But I love that the panda is more prominent, now a more prominent key visual for the brand. The design looks really good, especially the move from the quarts in paper cartons to the tetrapak (that's what they are called).
1 comment:
anyone know what agency designed the new packaging?
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