Monday, December 22, 2008

New ZenSoy Packaging

They changed our preferred soymilk brand from this:

to this:

I wasn't sure this was the same brand at first. The change from tan to blue is a big deal, I think a little too drastic. But I love that the panda is more prominent, now a more prominent key visual for the brand. The design looks really good, especially the move from the quarts in paper cartons to the tetrapak (that's what they are called).

1 comment:

alexandra said...

anyone know what agency designed the new packaging?