Interesting article about John McCain's campaign typeface. It's Optima, which is the same font used on the Vietnam Memorial in Washington D.C. The article has some design 'experts' giving their perspectives on his choice, what it means and what is says.
For the uninitiated, typography is a huge deal in the design world. Fonts are revered, reviled, debated, and respected as the purest type of design. Each letterform has meaning and an indescribable essence. Anyone who has designed their wedding invitation knows what I mean.
Check out this website for a quick sampling of amazing styles. This is one of my favorites, guess the movie series: