I get a little annoyed at marketing campaigns that take themselves too seriously. With the Dove "Real Women" ads, I saw and respected what they were doing but couldn't get too emotionally involved.
This video, on the other hand, really impressed me. Gives a great recap of how much goes into making a woman "beautiful" enough to become an object of beauty, how appearance and individuality is manipulated to be worthy of being commoditized. (I've been reading Marx; can you tell?)
Despite the good qualities of this video, it's still advertising. Dove is making a bold statement not to empower women and changce the world, but to sell soap. If this campaign fails, they'll go right back to celebrity models and perfect skin.
While I appreciate that this ad works to change the status quo, don't forget that it will only be around as long as it sells. Any social good is just icing.
Tuesday, October 17, 2006
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1 comment:
It is sad at how beauty is used against everyone. Even the most beautiful people. I made a video about this topic as well.
http://www.youtube.com/watch?v=ivrbrJZRSSM
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