Kraft has finally extended there Cool Whip brand into canned bottles. No longer limited to a plastic tub in the freezer section, it's now going head to head with ReddiWip, who has exclusively owned this format for years.
It's good packaging. I love the lid, which is elegant in its simplicity and brings me back to what I love about the product. (Note: that lid is custom, which means it's not easy to make and expensive!) The label differentiates the variants well and creates a nice block of blue at shelf. Cool Whip was redesigned years ago but still looks good. My guess is some designer had a lot of fun with this, but the client went the safe route. I don't blame them.)
But man, it's about time, Kraft! I guess it takes being sold from your parent company for being unprofitable to make this expected, welcomed, and obvious move. Innovation never felt so stubborn.
Tuesday, July 08, 2008
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment