Tuesday, July 08, 2008
New Walmart Logo
WalMart has redesigned their logo. It's good, not great. Well, let's just say that anything is better than the current. That brand needs a facelift, so even a bad one is good. I can see the creative brief now: smart, upbeat, proud, keep the star. It's generic, but so is WalMart!
Here's a really cool summary of the evolution of the brand mark: